| APR
- A Mark of Distinction
 "APR
is a mark of distinction for public relations professionals who
demonstrate their commitment to the profession and to its ethical
practice,
and who are selected based on broad knowledge, strategic perspective
and
sound professional judgment.
View
General FAQ About APR | View
PDF FAQ's for New Exam
NEW! SPRF Offers Pilot APR Program to PRCA Montgomery Members
Get Details Here
Examination
for Accreditation in Public Relations
Released on July 1, 2003, the re-engineered Examination for Accreditation
in Public Relations was developed by the Universal Accreditation
Board (of which SPRF is a partner) using current best practices
in professional certification programs under the guidance of three
world-class consulting firms. This new exam, states UAB Chair Nancy
Wood, "serves as a reliable measure of a candidate's mastery
of the PR body of knowledge and will contribute to the long-term
credibility of Accreditation and progress for our profession."
Accreditation Basics
Accreditation in Public Relations (APR) is awarded to those PR practitioners
with five years+ experience (suggested) who successfully pass the
exam, administered nationally by the Public Relations Society of
America and Prometric Testing Centers. The testing process includes
a Readiness Review, which serves as a "gateway" to the
written examination and consists of a portfolio review and oral
assessment by three accredited panelists. The computer-based written
portion can be taken at any time of the year, at the candidate's
convenience, at Sylvan Learning Center on Zelda Road, and consists
of multiple choice questions testing 10 areas of practice. Throughout
the process, the candidate is mentored by his/her "readiness"
panelists, who provide guidance on areas and suggested texts of
study.
How Do I Learn More?
If you are interested in taking
the exam, please let Linda Lee, APR, Accreditation Chair know by e-mail or at 954-2543. You may also contact Lara Wilson, VP Education by e-mail or by calling 386-3000. This
PDF file of general FAQ's will give you further information
on the re-engineered exam. You may also want to visit http://accreditationboard.org
for a full look at the new and enhanced Examination for Accreditation
in Public Relations. Applications will become available on July
1 at http://www.prsa.org/_Advance/apr/examapp.asp?ident=apr6.
If you would like an application when it becomes available, please
email the PRSA Accreditation Department.
APR Incentive Program
SPRF
will subsidize $100 of the cost of completing the Accreditation
in Public Relations Examination. To receive the subsidy, a member
must complete and submit the APR Examination Subsidy Form, attach
a copy of the receipt for payment of the examination fee and return
within 30 days of completing the process. (This subsidy is not retroactive.
A member may receive the subsidy only once.)
PRCA - Reimburses $100 per person for those whose company is not
paying for them to take the exam. The reimbursement is available
to the candidate after completing the exam regardless of pass or
fail.
Requirements for reimbursement:
- The member must submit receipts for the purchase of the required
textbook(s) and/or exam application fees exceeding $100.
- The member must have completed testing during the previous six
months, but not prior to Jan. 1, 2002.
- The member is and was at the time of testing an active member
of PRCA in good standing with the organization, having paid his
or her dues for the current year and the year in which he or she
tested, if different from the current year.
- The member's company did not pay for the member's study materials
or test fees. Eligible members may apply for reimbursement by
submitting the required receipts and a letter stating that he
or she meets the above requirements to:
Nan Baldwin, APR
PRCA State VP Accreditation
For more information contact Nan Baldwin at (205) 912-5964 or Linda Lee, APR, Accreditation Chair, PRCA-Montgomery Chapter, at (334) 954-2543.
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