Editorial Calendars: A Roadmap for PR Efforts

 

An editorial calendar for public relations is a strategic tool used to plan, schedule, and manage all PR activities, including content creation, media outreach, and campaign execution. It helps ensure consistent and effective communication by mapping out key dates, themes, and content formats across various channels. 

 

There is no wrong way to create an editorial calendar. You should identify which method works best for your team. It doesn't have to cost you anything. While there are plenty of paid platforms out there that help in creating a calendar, you could just use a shared Outlook or Google calendar or build your calendar in an Excel spreadsheet. 

 

How to Create an Internal Email Editorial Calendar for your Comms Team

https://www.prdaily.com/how-to-create-an-internal-email-editorial-calendar-for-your-comms-team

 

How to Utilize Editorial Calendars in Your PR Strategy

https://mavenagency.com/news-insights/insights/utilizing-editorial-calendars-in-pr/

 

Begin at the Beginning: The Art of the Editorial Calendar

https://www.mdidit.com/blogs/begin-at-the-beginning-the-art-of-the-editorial-calendar

 

How to Use an Editorial Calendar

https://www.5wpr.com/new/how-to-use-an-editorial-calendar/

 

How to plan your PR calendar for more visibility in 2025

https://planable.io/blog/pr-calendar/