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  • Active Renewal: $105
  • Active Renewal + Meals: $355

  • Associate Renewal: $125

  • Associate Renewal + Meals: $375

  • Active – NEW: $120

  • Active – NEW + Meals: $390

  • Associate NEW: $140

  • Associate NEW + Meals $390

  • Sustaining NEW: $25

  • Sustaining + Meals: $275

  • Student: $25



QUICKLINKS: Already know what you need? Then go directly to the NEW MEMBER APPLICATION and STUDENT APPLICATION. 


Chapter Affiliation

The Public Relations Council of Alabama (PRCA) has six local chapters: PRCA Birmingham (PRCA-B), PRCA East Alabama (PRCAEA), PRCA MobilePRCA MontgomeryPRCA North Alabama (NAPRCA) and PRCA West Alabama (PRCAWA). You must identify with one of these chapters to be a member of PRCA.


Membership Type


There are four PRCA membership categories.* Chapter Boards review each membership application to determine if applicants are qualified, based on the criteria below. If so, they are approved for membership and PRCA issues an invoice for membership dues.


Active membership is open to anyone who is a full-time public relations practitioner, or someone who is exercising full responsibility for his or her employer's public relations activities and spending at least 50% of work time performing communication duties. Active membership is also open to members of the academic community who provide instruction and/or engage in research in the field of public relations.


Associate membership is open to those who do not meet the criteria for active membership status. Applicable to vendors who benefit from the ability to network with public relations practitioners. Local chapters have the right to review Associate membership requests and reject them based on local policy.


Sustaining membership is reserved for those who are currently and actively retired but were previously a full-time public relations practitioner.


Student membership is open to any full-time college student interested in a career in public relations, communications or related major. Where there is a student chapter, students should select the university or college chapter on the student application form. Students without a student chapter affiliation may still enter Student Medallion Awards.

*A fifth membership category is reserved for charter members of a brand new chapter


Prorated Membership Fees

Membership in PRCA is based on a calendar year. New members pay the current dues rate plus a $15 app fee. All memberships end December 31 and must be renewed for the following year. Dues are prorated quarterly:

  • January-March 100%

  • April-June 75%

  • July-September 50%

  • October-December 25%


Monthly Meeting Meal Packages

Some chapters (but not all) offer a prepaid package that allows you to prepay for monthly meetings and associated meals. Those chapters that offer this option do so at varied, prorated rates depending on local needs. If you elect this option, we will include the meal package price once your application is approved.


Delayed Invoicing

Be aware each application is subject to review and approval by the local chapter. It may be a few days before approval is received. At that time, PRCA bill you through Paypal. You have the option to pay immediately using the Paypal link, or you may print the invoice and mail the invoice with a check to the state PRCA office, PO Box 1294, Montgomery, AL 36102. Membership is not in effect until payment has been received.


Membership Ownership Remains with the Individual

If you change jobs or move to another PRCA chapter, your membership moves with you.


Click here to access the application form. Any questions may be directed to

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