NEWS
PRCA Montgomery members can submit their company and professional news to info@prcamontgomery.org for publication here and on PRCA Montgomery's social media!
PR Industry Insights
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Community Engagement in PR
We all want visibility, credibility, engagement, and, of course, conversions. But in a world full of tools, trends and algorithms, one of the most powerful strategies remains wonderfully human: community. Engaging with communities can create real momentum in your PR efforts. It builds trust, fuels word of mouth, creates consistent engagement, and delivers long-term organic growth that can’t be taken away by algorithm changes. When your audience connects not just to you, but to each other, that’s when the magic happens. Community is a long-term asset -- it grows with you, supports your content, and reminds your audience that there’s a real human behind the brand.
Leveraging Community in PR and Marketing
https://mailchi.mp/258b550dbfac/garrettpublicrelationsaugustnewsletter-17994671?e=ba3db9acc3
Community Engagement in PR: Building Strong Relationships Beyond the Headlines
How To Leverage Community As A Growth Marketing Strategy
https://thecmo.com/marketing-strategy/community-growth-marketing-strategy/
The power of PR in building strong community connections
Putting Community Relations Into Your Public Relations Efforts
Community Engagement in PR: Building Strong Relationships Beyond the Headlines
November Lunch & Learn
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Register now and join us Tuesday, Nov. 18, at the Baptist Resource Center for our November Lunch & Learn, featuring Dr. Venessa Melton, Professor of Marketing at Auburn University at Montgomery.
Dr. Venessa Melton is a professor of marketing at Auburn University at Montgomery, where she teaches and mentors students in consumer behavior, digital marketing and strategic communications. She holds a Bachelor of Science in marketing from Tulane University, an MBA from the University of Alabama at Birmingham and a Ph.D. in marketing from the University of Alabama.
Her presentation, “The AI-Savvy Communicator: Skills, Stories and Strategies for the Next Era,” Her session will explore how communicators can use artificial intelligence in practical ways while maintaining authentic and effective storytelling.
She will share examples, techniques and strategic approaches that help communicators work more efficiently and make a stronger impact.
📅 Nov. 18 | 🔗 Register at PRCAMontgomery.org
Baptist Resource Center
2001 E. South Blvd., Montgomery, AL 36104
12:15 p.m. – Networking
12:30 p.m. – Meeting