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NEWS

PRCA Montgomery members can submit their company and professional news to info@prcamontgomery.org for publication here and on PRCA Montgomery's social media!

PR Industry Insights
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April Industry Insights: Networking

 

Networking in public relations is the essential, strategic process of building and nurturing professional relationships with journalists, influencers, clients, and peers to increase brand awareness, gain media coverage, and foster career growth.

 

The Importance of Networking in Public Relations

https://www.5wpr.com/new/the-importance-of-networking-in-public-relations/

 

Networking Do’s and Don’ts

https://progressions.prsa.org/index.php/2025/10/24/networking-dos-and-donts/

 

Networking in PR : Tips for Aspiring Professionals

https://mediagraphicspr.com/blogs/networking-in-pr-tips-for-aspiring-professionals/

 

Mastering The Art of Networking: The Key To Professional Growth in Public Relations

https://liquifiedagency.com/2023/07/13/mastering-the-art-of-networking-the-key-to-professional-growth-in-public-relations/

 

PR Professionals Networking Tips to Build Strongs Professional Networks

https://twelvemarketinginc.co.za/professional-pr-networking-tips/

April Lunch & Learn
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APR News
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Upcoming Rate Change:

​To ensure long-term sustainability of the Accreditation program - with many of the fees remaining unchanged for more than 25 years - the Universal Accreditation Board is making some changes to the pricing structure for the APR process.

 

The following adjustments will take place effective July 1, 2026:

APR Application Fee - Current: $385; New Fee (effective July 1): $495

APR Renewal Fee - Current: $75; New Fee (effective July 1): $150

 

Any applications or renewals submitted before July 1 will be processed at the current, lower rate. If you're on the fence about applying for your APR this year, now is the time to do it before the rates increase! 

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If you are ready to jump into the process but don't know where to start, contact our VP of Accreditation, Mikala McCurry, APR, at mikalamccurry@gmail.com and she'll help you connect with an APR mentor to guide you through the process!

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PRCA Launches
PRCA Montgomery Member Spotlight
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PRCA Montgomery came home with 13 awards from the 2026 PRCA State Conference.

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Mikala McCurry won a Medallion Award for the First Certified Sensory-Inclusive Church in Montgomery.

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Our ALDOT Communications team won seven awards including:

  • Award of Merit for the Dottie the Elf safety series

  • Award of Excellence for the Crash Facts Publication

  • Award of Excellence for the Inside Lane E-Newsletter

  • Medallion Award for the ALDOT Zero to 60 video series

  • Medallion Award for the Drive Safe Alabama Website

  • Medallion Award for the Code of the Road Outdoor Advertising

  • Medallion Award for Drive Safe Alabama’s Code of the Road Video Campaign

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Our AUM Student Chapter team won five awards, including:

 

  • Award of Merit for the Multimedia Kit for Theatre AUM’s “Blood at the Root”

  • Award of Excellence for  LinkedIn Group Initiation – AUM Communication Major 40th Anniversary

  • Award of Excellence for Raise Awareness on Animal Welfare – Paws for a Cause promotional campaign multimedia kit

  • Medallion Award for Promotional Campaign for Theatre AUM’s “Blood at the Root"

  • Judges' Choice for Promotional Campaign for Theatre AUM’s “Blood at the Root”

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We’re proud to spotlight PRCA Montgomery student member Maggie Schaub, recently featured by Huntingdon College for her internship experience. Check out her story and what she’s learning in the field of communications.

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