A Letter From the President

Hello PRCA Family,

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2021, we have finally arrived! After a tumultuous year with monumental challenges and historic moments occurring almost daily, it is good to begin a new year. New year, new goals, new outlook. However, the pandemic lingers, and it seems like much of the same.

With this in mind, we hope to be a resource to you and your career this year. We are thankful to the 2020 board that served amid unknowns and pivoted daily. Thank you, Melissa, for your leadership in the most memorable year ever. And, thank you to the 2021 board for agreeing to serve public relations professionals as we seek to learn and grow this year.

We have virtual learning opportunities planned through late spring, plus exciting social opportunities for those comfortable venturing out. Our VP of projects has devised ways to give virtually and serve the needs of the homeless in our community as Coronavirus continues to affect all of us. We have planned an internship roster to pair eager students with our member organizations, plus accreditation education opportunities for our members.

All of this is with you in mind to support you as an organization. Please let me know if I can help you personally or professionally in any way.

All the best,
Laura

PRCA Montgomery Installs 2021 Officers

The Public Relations Council of Alabama (PRCA) – Montgomery Chapter inducted officers for the new year virtually amid social distancing. On January 12, 2021, PRCA held its ninth virtual meeting since COVID-19 halted in-person meetings last year. The outgoing board president Melissa Warnke of the Alabama State Bar Association transferred leadership to Laura Hicks of Palomar Insurance.

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The new board inductees included Laura Hicks of Palomar Insurance, Ashley Tiedt of New Vision Media, Troy Johnson of Auburn University at Montgomery, Lynn Cox of WSFA 12 News, Jeannie Gaines of Alabama Hospital Association, Christie Aitken of Baptist Health, Leisa Johnson of Alabama Pharmacy Association, Kathryn Shoupe of Alabama Department of Environmental Management, Rachel Adams of AL Community College System, Ebony Horton of AL Community College System, Lori Quiller of Booz Allen Hamilton, Mary Wilson of Alabama Farmers Federation, and Minnie Lamberth, author and content creator.

This year more than ever, communicators have had to change their Public Relations efforts in a world that has gone digital due to a worldwide pandemic and a state of quarantine on gatherings in Alabama. Virtual meetings will continue until the summer when it is safe to meet in person again.

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Marketing professionals in the River Region, communicators, public relations practitioners and associates are encouraged to join. Students at local universities are also encouraged to participate. The luncheons occur on the 2nd Tuesday of every month. They are free for PRCA Members. Monthly event details and registration can be found online at www.Prcamontgomery.org/.

Go the Extra Mile: Become an APR

The Accreditation in Public Relations (APR) credential certifies your dirve, professionalism and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. Are you up to the challenge and ready to go the extra mile? If you are interested in becoming accredited, contact Lori M. Quiller, APR, VP of Education and Accreditation. Start your journey today!