A Quiet Shift: When Staying Quiet IS the Strategy

 

In the recent past, organizations have often been counseled to adopt a stance and share it when it comes to issues of the day. But, is this how companies are actually operating today? The trends say no. Change is upon us-- a “quiet shift” in corporate communication, as companies move away from broad, purpose-driven messaging toward a more situational approach to public engagement. While speaking out on societal issues was the thing, we now see a shift toward staying quiet, unless or until we absolutely must speak up.

 

PR’s ‘quiet shift’: Why brands are speaking less in a polarized world

https://www.prdaily.com/prs-quiet-shift-why-brands-are-speaking-less-in-a-polarized-world/

 

A Quiet Shift – How Polarization Is Reshaping Corporate Speech

https://michellegarrett.com/podcasts/a-quiet-shift-how-polarization-is-reshaping-corporate-speech/

 

The Risk of Saying too Much, and too Little, in Modern PR

https://www.prweek.com/article/1954691/risk-saying-much-little-modern-pr

 

When Brands Should Speak, and When Silence Speaks Louder

https://curzonpr.com/theprinsider/branding-communications-when-brands-should-speak-silence-speaks-louder/

 

Silence Is the New PR: Five Moments When Not Speaking Gives Your Brand More Power

https://www.koozai.com/blog/search-marketing/silence-is-the-new-pr-five-moments-when-not-speaking-gives-your-brand-more-power/