NEWS
PRCA Montgomery members can submit their company and professional news to info@prcamontgomery.org for publication here and on PRCA Montgomery's social media!
PR Industry Insights
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March Industry Insights: Write Well
A public relations professional has many responsibilities, but a huge part of the job is writing -- a skill that continues to develop over time. Good writing in PR is concise, clear, and audience-focused, utilizing an inverted pyramid structure to deliver key facts (who, what, when, where, why) immediately. It relies on active voice, data-driven evidence, and strong, simple language to build credibility and engagement. Effective, strategic writing ensures the message is memorable, persuasive, and tailored to the specific target audience.
7 Words Ruining Your Writing — and the Edits that Fix Them
https://www.prdaily.com/7-words-ruining-your-writing-and-the-edits-that-fix-them
The 5 Best Tips for PR Writing
https://www.cision.com/resources/articles/5-best-tips-pr-writing/
The Importance of Public Relations Writing in Media Strategies
How to Improve Your PR Writing
https://www.teamlewis.com/magazine/how-to-improve-your-pr-writing/
Top 5 PR Writing Skills for 2026
https://globalresultspr.com/blog/top-5-pr-writing-skills-for-2026
March Lunch & Learn
APR News
Upcoming Rate Change:
​To ensure long-term sustainability of the Accreditation program - with many of the fees remaining unchanged for more than 25 years - the Universal Accreditation Board is making some changes to the pricing structure for the APR process.
The following adjustments will take place effective July 1, 2026:
APR Application Fee - Current: $385; New Fee (effective July 1): $495
APR Renewal Fee - Current: $75; New Fee (effective July 1): $150
Any applications or renewals submitted before July 1 will be processed at the current, lower rate. If you're on the fence about applying for your APR this year, now is the time to do it before the rates increase!
APR Jumpstart at PRCA Conference
Are you interested in attending an APR Jump Start during the 2026 PRCA Conference? Let us know! Contact PRCA State VP of Accreditation Scott Rawlinson, APR+M, at scottrawlinsonapr@gmail.com.
PRCA Montgomery Member Spotlight
Josh Phillips served as the February speaker for the PRCA West Alabama Chapter, presenting on the topic “Elevating PR with Artificial Intelligence.”
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We are excited that our very own Keturah Stone will be presenting at the PRCA State Conference. If you have not registered, there is still time.
Maggie Schaub, PRCA Montgomery Student Member, and Christie Aitken, PRCA Montgomery Past President, pose with their AAF Montgomery Admire Awards.
Huge congratulations to Christie Aitken, PRCA Montgomery Past President, on recently being named Marketing Director of the Year, and to Maggie Schaub, PRCA Montgomery Student Member, for being named Intern of the Year by AAF Montgomery.