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PR Industry Insights
Tell Good Stories
AI can write the press release. It can draft the social post, create the image and even produce the commercial. What it can’t replicate quite so easily is the human experience that makes a story worth telling.
As AI becomes part of our everyday communications toolkit, good storytelling—and the judgment, authenticity and human nuance behind it—matters more, not less. For PR professionals, that means remembering what we’ve always known: facts inform, but stories create connection. They give people a reason to care, help organizations build trust and turn messages into something audiences remember.
The tools may be changing, but our job as storytellers isn’t going anywhere.
Here are a few good reads on storytelling, authenticity and keeping the human element at the heart of communications in the age of AI.
Why Storytelling PR Is the Most Underrated Growth Strategy in 2026
https://laruepr.com/blog/storytelling-pr/
How storytelling still drives the most effective PR campaigns in 2026
The Power of Storytelling in Marketing: Engaging Your Audience
https://www.launchnotes.com/blog/the-power-of-storytelling-in-marketing-engaging-your-audience
Storytelling In The Age Of AI: How Marketing Leaders Should Use AI
The Future of Responsible Storytelling in the Age of Creative AI
https://www.un.org/en/un-chronicle/future-responsible-storytelling-age-creative-ai