NEWS
PRCA Montgomery members can submit their company and professional news to info@prcamontgomery.org for publication here and on PRCA Montgomery's social media!
PR Industry Insights
February Industry Insights: The Forecast for SEO in 2026
In PR, where change is constant, resilience isn't optional; it's essential.
The next era of SEO is about context, not keywords. There is truth to the idea that the traditional informational search query is in decline. Broad, example-based searches such as “What’s the best product?” once defined the gold standard for SEO, but no longer deliver the same value. Modern SEO strategies require a shift from declining keyword queries to capturing high-intent navigational searches, branded and non-branded, using brand-building across channels like social media and video.
Google’s Old Search Era Is Over – Here’s What 2026 SEO Will Really Look Like
SEO Trends for 2026: Know the 3 A’s – Authenticity, Agents, & Authority
https://www.greenlanemarketing.com/resources/articles/seo-trends-predictions-for-2026
The Future of SEO: 5 Shifts Small Businesses Must Prepare for in 2026
https://news.designrush.com/future-seo-how-to-prepare-2026-trends-shifts
SEO in 2026: Trends & Predictions from 15+ SEO Experts
https://www.mariahmagazine.com/seo-expert-trends-predictions/
Why Your Brand Is Your Most Important SEO Asset in 2026
February Lunch & Learn
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Become A PRo!
Accreditation distinguishes public relations professionals from other practitioners. APRs have proven their expertise and experience in a written exam and before a panel of Accredited public relations professionals.
The process doesn't have to be scary! PRCA provides several tools and resources, such as study groups, practice panels, questionnaire reviews, and practice tests to get you fully prepared for this process. If you're ready to take the leap, or interested in learning more, email Mikala McCurry, APR, at mikalamccurry@gmail.com.
