NEWS
PRCA Montgomery members can submit their company and professional news to info@prcamontgomery.org for publication here and on PRCA Montgomery's social media!
PR Industry Insights
January Industry Insights: Resilience
In PR, where change is constant, resilience isn't optional; it's essential.
PR professionals know what it means to operate in ambiguity. We pivot constantly, manage competing priorities, and navigate rapid news cycles. Resilience shows up when you keep calm during a crisis call, balance shifting expectations across stakeholders and adapt to organizational change without losing momentum. It’s also what helps you handle the realities of PR: responding to breaking news that changes your messaging strategy in minutes, managing client expectations when priorities shift mid-campaign or staying composed when facing an overnight content overhaul. Resilience is what allows you to maintain clarity during a high-pressure media interview or to calmly lead a team through a crisis.
Three ways emerging PR professionals can practice resilience every day:
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Practice adaptability in small ways: Volunteer for new projects, embrace unfamiliar tools and learn from feedback. Resilience isn’t built in a single moment. It’s forged in the repetition of change.
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Build habits that ground you: Set clear priorities, practice proactive communication and allow time for reflection. Stability starts within, not in external circumstances.
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Recognize pivots as opportunities: Every pivot is a chance to strengthen your ability to lead calmly and confidently under pressure. Change isn’t just a challenge, it’s a training ground.
Lead change at the speed of trust
https://www.prdaily.com/the-modern-leader-series-lead-change-at-the-speed-of-trust
In times of turbulence, your greatest value isn’t speed — it’s steadiness
Why brand trust will become your strongest PR currency in 2026
PR in 2026: The New Rules for Building Trust in a Post-AI World
https://www.teamasia.com/pr-in-2026-the-new-rules-for-building-trust-in-a-post-ai-world/
January Lunch & Learn
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RENEW YOUR MEMBERSHIP
Don't forget to renew your membership before January 31, 2026, so you don't missout on networking, professional development and the connections that help us all grow.
Renew today and stay connected in the year ahead.
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Questions? Email membership@prcaonline.com
PRCA Montgomery Chapter Sets 2026 Goals Focused on Growth and Engagement
The Public Relations Council of Alabama Montgomery Chapter Board of Directors met Jan. 10, 2026, to outline priorities and goals for the year ahead, with a strong focus on member engagement, professional growth and continued chapter excellence.
Board members agreed to place greater emphasis on members in chapter communications, including highlighting promotions, awards and professional recognition through the newsletter and social media channels.
The chapter will also pursue Chapter of the Year honors for the third consecutive year while working to grow membership by 10 percent from its current total of 88 members.
Additional goals include expanding payment options by adding credit card processing for memberships, strengthening engagement with the Past Presidents Council and increasing submissions for PRCA and Southern Public Relations Federation awards.
The chapter will continue its periodic Give and Gather volunteer events, promote increased interest in APR accreditation and encourage more members to pursue professional credentials. Leaders also plan to expand student chapter involvement beyond the current recognized chapter at Auburn University at Montgomery.
“These goals reflect our commitment to serving members, strengthening the profession and continuing the momentum we have built as a chapter,” board members said.
The Montgomery Chapter looks forward to an active and impactful year ahead.