NEWS
PRCA Montgomery members can submit their company and professional news to info@prcamontgomery.org for publication here and on PRCA Montgomery's social media!
PR Industry Insights
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May Industry Insights: Mental Health Matters
Mental well-being isn’t a trend or a campaign, but it’s a commitment we make to ourselves. For public relations, marketing, and communications professionals, where the pace is fast, the demands are high and the stakes often feel personal, protecting our mental health is essential. This industry thrives on agility, creativity, and resilience. But those same qualities that help us manage campaigns, clients, crises, and culture can also lead to burnout if we don’t make room for rest and recovery. Prioritizing self-care is essential in a field that rarely powers down, giving ourselves permission to pause can feel revolutionary. Our industry is at its best when its people are at their best emotionally, physically, and mentally.
Crisis of Well-Being: Why PR Pros Need Support
https://www.prsa.org/article/crisis-of-well-being-why-pr-pros-need-support-now
Navigating a High-Stress Profession: Mental Health in PR
https://montiethco.com/news/navigating-a-high-stress-profession-mental-health-in-pr/
Finding Balance: ADHD, Mental Health and Public Relations
https://wwpr.org/finding-balance-adhd-mental-health-and-public-relations-by-jen-peters/
Mental Health in PR: The Burnout I Didn’t See Coming
https://www.linkedin.com/pulse/mental-health-pr-burnout-i-didnt-see-coming-tara-brzozowski-zl6wc/
The Intersection of Public Relations and Mental Health
https://prandlattes.com/the-intersection-of-public-relations-and-mental-health/
May Lunch & Learn
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APR News
New APR virtual study course:
This is an on-demand study course that you can do at your leisure, which will walk you through each KSA to prepare you for the test. This is optional (and there is a $400 fee), but it is a very helpful resource! If you need documentation for your employer to cover the cost, we can definitely get that for you!
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Upcoming Rate Change:
​To ensure long-term sustainability of the Accreditation program - with many of the fees remaining unchanged for more than 25 years - the Universal Accreditation Board is making some changes to the pricing structure for the APR process.
The following adjustments will take place effective July 1, 2026:
APR Application Fee - Current: $385; New Fee (effective July 1): $495
APR Renewal Fee - Current: $75; New Fee (effective July 1): $150
Any applications or renewals submitted before July 1 will be processed at the current, lower rate. If you're on the fence about applying for your APR this year, now is the time to do it before the rates increase!
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If you are ready to jump into the process but don't know where to start, contact our VP of Accreditation, Mikala McCurry, APR, at mikalamccurry@gmail.com and she'll help you connect with an APR mentor to guide you through the process!
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PRCAcon Montgomery Save the Date!
