RAISE YOUR GAME: WINNING IN THE EVER-CHANGING FIELD OF PR
The Montgomery Chapter of PRCA invites you to join them for a day at the ballpark for its 2019 Professional Development Workshop. Scheduled for Tuesday, June 11 at downtown Montgomery’s Riverwalk Stadium, the conference is entitled “Raise Your Game: Winning in the Ever-changing Field of PR.” Speakers include Jessica Derrick, former VP of Brand Development for Garden & Gun Magazine and Conde Nast’s House & Garden Magazine, who will speak on Brand Development and Strategy. Other topics include Creating Major League Videos on a Minor League Budget: In-house video production when you don’t have a budget for a professional; Elevating Your Stats: Demonstrating your value as a PR professional; and Inside Baseball: Understanding how to find and use web and social media analytics.
Conference Agenda: Tuesday, June 11, 2019, Riverwalk Stadium: 200 Coosa St., Montgomery
8:30 a.m. – Breakfast and Check-In
9:00 a.m. – HEY BATTER, BATTER!
Understanding How to Speak to and Market to Different Generations
by Ashley Morrow, Owner of Click Synergy & Green Bananas, LLC
10:00 a.m. –Peanuts & Cracker Jacks Break (Bathroom & Snacks)
10:10 a.m. – SCORING A GRAND SLAM FOR YOUR BRAND: Brand Development & Strategy
by Jessica Derrick, Brand Consultant, Derrick & Company & Former VP of Brand Development for Garden & Gun and Conde Nast’s House & Gardenmagazines
11:30 a.m. – Lunch & Seventh Inning Stretch
12:15 p.m. – COVERING ALL YOUR (SOCIAL MEDIA) BASES
Creating Engaging and Appealing Posts on Social Media and Managing Multiple Platforms
by Sarah Stahl, Communications Director for Mountain Lakes Chamber of Commerce
1:30 p.m. – Breakout Sessions
1: CREATING MAJOR LEAGUE VIDEOS ON A MINOR LEAGUE BUDGET
In-House Video Production When You Don’t Have A Budget for A Professional
by Bridget A. Brown, Video Producer/Director for Alabama Cooperative Extension System
2: INSIDE BASEBALL: USING WEB AND MEDIA ANALYTICS
You Have the Data, But Now What?
2:45 p.m. – ELEVATING YOUR STATS: Demonstrating Your Value as a PR Professional
Brenda Cantrell - Brand Ambassador, Unclaimed Baggage Center
Charles Jackson – Director, Emerge Community Solutions and Senior Marketing Lecturer, Auburn Montgomery
Josh Till – Communications Director, American Heart Association (Birmingham)
4 – 4:45 pm – Cocktails and Networking
If you need to be invoiced or pay by check OR for questions about the conference or sponsorships available, contact PRCA Montgomery President-Elect Melissa Warnke at firstname.lastname@example.org.