Developing a Successful Content Strategy

Creating fresh content is part of every PR practitioner’s to-do list, but it’s only half the battle. How do you make sure that content reaches your audience? John Matson, APR and director of communications for the Alabama Nursing Home Association, will share tips, tactics, and how-tos for creating and implementing a branded content strategy, especially for a small or one-person PR staff. He’ll also present practical advice for developing a content calendar for your organization.