Tue, Jun 11 | Riverwalk Stadium

PRCA Montgomery's 2019 Professional Development Workshop

“Raise Your Game: Winning in the Ever-changing Field of PR.” Speakers include Jessica Derrick, former VP of Brand Development for Garden & Gun Magazine and Conde Nast’s House & Garden Magazine, who will speak on Brand Development and Strategy.
Registration is Closed
PRCA Montgomery's 2019 Professional Development Workshop

Time & Location

Jun 11, 2019, 8:30 AM – 5:00 PM
Riverwalk Stadium, 200 Coosa Street, Montgomery, AL 36104

About The Event

8:30 a.m. – Breakfast and Check-In

9:00 a.m. – HEY BATTER, BATTER!

Understanding How to Speak to and Market to Different Generations

by Ashley Morrow, Owner of Click Synergy & Green Bananas, LLC

10:00 a.m. –Peanuts & Cracker Jacks Break (Bathroom & Snacks)

10:10 a.m. – SCORING A GRAND SLAM FOR YOUR BRAND: Brand Development & Strategy

by Jessica Derrick, Brand Consultant, Derrick & Company & Former VP of Brand Development for Garden & Gun and Conde Nast’s House & Garden magazines

11:30 a.m. – Lunch & Seventh Inning Stretch

12:15 p.m. – COVERING ALL YOUR (SOCIAL MEDIA) BASES

Creating Engaging and Appealing Posts on Social Media and Managing Multiple Platforms

by Sarah Stahl, Communications Director for Mountain Lakes Chamber of Commerce

1:30 p.m. – Breakout Sessions

1: CREATING MAJOR LEAGUE VIDEOS ON A MINOR LEAGUE BUDGET

In-House Video Production When You Don’t Have A Budget for A Professional

by Bridget A. Brown, Video Producer/Director for Alabama Cooperative Extension System

2: INSIDE BASEBALL: USING WEB AND MEDIA ANALYTICS

You Have the Data, But Now What?

by TBD

2:45 p.m. – ELEVATING YOUR STATS: Demonstrating Your Value as a PR Professional

Panel Discussion:

Brenda Cantrell - Brand Ambassador, Unclaimed Baggage Center

Charles Jackson – Director, Emerge Community Solutions and Senior Marketing Lecturer, Auburn Montgomery

Josh Till – Communications Director, American Heart Association (Birmingham)

4 – 4:45 pm – Cocktails and Networking

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