Tue, Jun 11
|Riverwalk Stadium
PRCA Montgomery's 2019 Professional Development Workshop
“Raise Your Game: Winning in the Ever-changing Field of PR.” Speakers include Jessica Derrick, former VP of Brand Development for Garden & Gun Magazine and Conde Nast’s House & Garden Magazine, who will speak on Brand Development and Strategy.
Time & Location
Jun 11, 2019, 8:30 AM – 5:00 PM
Riverwalk Stadium, 200 Coosa Street, Montgomery, AL 36104
About The Event
8:30 a.m. – Breakfast and Check-In
9:00 a.m. – HEY BATTER, BATTER!
Understanding How to Speak to and Market to Different Generations
by Ashley Morrow, Owner of Click Synergy & Green Bananas, LLC
10:00 a.m. –Peanuts & Cracker Jacks Break (Bathroom & Snacks)
10:10 a.m. – SCORING A GRAND SLAM FOR YOUR BRAND: Brand Development & Strategy
by Jessica Derrick, Brand Consultant, Derrick & Company & Former VP of Brand Development for Garden & Gun and Conde Nast’s House & Garden magazines
11:30 a.m. – Lunch & Seventh Inning Stretch
12:15 p.m. – COVERING ALL YOUR (SOCIAL MEDIA) BASES
Creating Engaging and Appealing Posts on Social Media and Managing Multiple Platforms
by Sarah Stahl, Communications Director for Mountain Lakes Chamber of Commerce
1:30 p.m. – Breakout Sessions
1: CREATING MAJOR LEAGUE VIDEOS ON A MINOR LEAGUE BUDGET
In-House Video Production When You Don’t Have A Budget for A Professional
by Bridget A. Brown, Video Producer/Director for Alabama Cooperative Extension System
2: INSIDE BASEBALL: USING WEB AND MEDIA ANALYTICS
You Have the Data, But Now What?
by TBD
2:45 p.m. – ELEVATING YOUR STATS: Demonstrating Your Value as a PR Professional
Panel Discussion:
Brenda Cantrell - Brand Ambassador, Unclaimed Baggage Center
Charles Jackson – Director, Emerge Community Solutions and Senior Marketing Lecturer, Auburn Montgomery
Josh Till – Communications Director, American Heart Association (Birmingham)
4 – 4:45 pm – Cocktails and Networking