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Tue, Jun 11

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Riverwalk Stadium

June 2024 PRCA-MGM Monthly Meeting

How Diversification of Your Marketing Portfolio Will Help You Stay Relevant in an Ever-Changing Media Landscape Join us June 11th as we welcome Lauren Carter as our Lunch and Learn speaker!

June 2024 PRCA-MGM Monthly Meeting
June 2024 PRCA-MGM Monthly Meeting

Time & Location

Jun 11, 2024, 11:45 AM – 1:00 PM

Riverwalk Stadium, 200 Coosa St, Montgomery, AL 36104, USA

About The Event

Join us June 11th at the Montgomery Biscuits Riverwalk Stadium for our June Lunch and Learn as we welcome Lauren Carter! Be sure to register by June 5th to receive a lunch! We can't wait to see you there.

In today’s rapidly evolving media landscape, staying relevant is not just about keeping up with the latest trends; it’s about anticipating change, embracing innovation, and continuously adapting our strategies, all while keeping true to your brand. In this Lunch & Learn, we will explore the key factors that drive the media industry’s transformation, discuss the importance of agility and lifelong learning, and provide actionable insights on how to remain significant and influential in a world where the only constant is change.

Lauren Carter is a dynamic professional with an impressive career trajectory in the advertising and media industry. Lauren earned her Bachelor of Arts in Communication from the University of Alabama, where she majored in Advertising and minored in Marketing. 

She kick-started her career at Lewis Communication, a full-service advertising and public relations firm in Mobile, where she worked in Environmental PR, representing clients ranging from Phenolchemie, a global phenol and acetone manufacturer, to the Alabama Coastal Foundation, a non-profit that seeks to improve and protect coastal Alabama.

Lauren’s path led her to Little Rock, AR, where she joined the advertising team at Clear Channel Broadcasting. There, she sold television advertising for KLRT Fox16 and KASN UPN38. Her exceptional performance earned her the prestigious President’s Club award twice during her tenure as an Account Executive (AE).

In 1999, Lauren was promoted to National Sales Manager, responsible for representing her TV stations to major advertising agencies across the country. She also managed her team at Millennium Sales and Marketing, Clear Channel’s rep firm. Returning to Mobile, AL, in 2005, Lauren joined the Clear Channel sales team for NBC15 and UPN44. Over the years, she climbed the ranks, becoming the Local Sales Manager in 2009 and later the Multi-Media Manager in 2019. With over two decades of experience in broadcast television and digital sales, Lauren’s expertise is unmatched.

In 2022, Lauren took on a new challenge, leading the regional sales team at iHeartMedia. Her focus includes multi-market opportunities, cross-platform campaigns, and brand strategy development for businesses. She advises on sales strategies to drive account growth and new customer acquisitions.

Beyond her professional achievements, Lauren is a devoted wife to John Carter, her college sweetheart of 26 years. They share their lives with two children, Hannah (22) and Jay (20), as well as two beloved dogs, Merlin and Luna. Lauren’s passion extends beyond the media industry. She is an avid tennis player and combines her love for the sport and her community by actively serving as a committee member for the Serve It Up with Love annual tennis tournament, benefiting the Child Advocacy Center in Mobile.

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*In the event that a registrant can no longer attend the meeting, we do not issue refunds, but we can apply payment to another meeting, or the registrant can send someone else in their place to attend.*

Tickets

  • PRCA Members

    This ticket is for active members of PRCA.

    $25.00
  • Students

    Available for undergraduate and graduate students. Must show Student ID at event.

    $15.00
  • Guests

    This ticket is for nonmembers or guests of PRCA members.

    $35.00
  • Pre-paid PRCA Members

    This ticket is for PRCA members who have paid for meals in conjunction with their membership payment.

    $0.00

Total

$0.00

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