What Do You Do in the Off Season?

You may have heard about the Montgomery Biscuits recent “Millennial Night” and the nationwide response it got, but the event was just a small part of the marketing team’s overall promotions plan for the year. At our October luncheon, you’ll learn how the PR team puts together the minor league team’s schedule, intertwining the Biscuits’ philosophy and brand within their plan – and how you can use some of your own creativity and out-of-the-box thinking to plan ahead during your own industry’s off-season. You’ll also get some tips on promoting your own promotions, and how to market “through” your business, rather than just the marketing “of” your business.