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10:00 a.m. Welcome
1:15 p.m. Break
2:30 p.m. Break

Join us for PRCA Montgomery’s 2021 Virtual Professional Development Workshop.


Tuesday, September 14 | 9 a.m. – 3 p.m.



$35     PRCA Member

$50     Non-member


9:00 a.m. Welcome
9:15 a.m. Giveaway #1
Caleb Hawk.jpg
9:30 a.m. Caleb Hawk
Chief Storyteller, Serquest
Caleb Hawk grew up with a passion for making movies in Wetumpka, AL. After graduating high school he went on to receive his bachelor’s degree at The University of Alabama majoring in Telecommunication and Film. He interned in Los Angeles for G4’s "Attack of the Show” before coming back to Montgomery where he started working at WSFA. During his nine year career at WSFA he met the love of his life, Hannah. They currently live with their two amazing boys Lane (4) and Carter (1). Caleb is now the Chief Storyteller at Serquest. When asked what he does for a living Caleb’s response is always, “I get to make people stop mindlessly scrolling through Facebook, by sharing heartfelt stories that stop them in their tracks. Hopefully they walk away from watching the video feeling better about our society."
10:30 a.m. Break
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11:00 a.m. Megan Florence
Marketing Director and Social Media Manager, Oyster City Brewing Company
Associate Photographer, Kim Box Photography

Megan is the Marketing Director and Social Media Manager for the fast growing Oyster City Brewing Company out of Apalachicola, FL, and is also an associate photographer with Kim Box Photography here in Montgomery, Al. She graduated from the University of Alabama (Roll Tide) with a Bachelor’s Degree in Human Environmental Studies. After college, she set her sights out west to do a little bit of traveling and exploring. It was there, surrounded by such incredible beauty in nature, she found her love for photography. Shortly after moving back to her southern roots, she began her professional photography journey which included shooting weddings, families, babies, and last but not least lifestyle + branding. Years later, she realized her true passion was branding photography and helping people and small businesses grow, which landed her where she is today. Megan is happily married to her husband, Mitch Florence, and just welcomed their first child, Sport McArthur Florence, into the world on May 30th, 2021. They currently reside in Pike Road, Alabama. 
12:00 p.m. Break
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12:30 p.m. Josie Russell Young
Marketing Director, Russell Construction
Josie Young is a Montgomery, AL native and currently resides in Pike Road, AL. She attended Troy University where she graduated with a Bachelor of Science in Human Services. After a year in the hospital workforce, she quickly transitioned to working full time at Russell Construction as their Marketing Director. Connecting people together and helping them build a life in a safe, beautiful home or a commercial space that boosts their business is one of her passions. She is a board member of the Wilson Family YMCA, Boy Scouts SportClays Committee, Habitat for Humanity, Downtown Development Board (DBA – Montgomery), the National Association of Women in Construction, and a Loaned Executive for the United Way. She also holds her real estate license with New Waters Realty and was inducted into the Association of General Contractors Top 40 under 40 in 2020. Most recently she was chosen to be the Contractor for the HomeTown Takeover HGTV Series filmed in Wetumpka, AL. Josie is married to Heath Young and they have two pups, Champ and Cooper. 
1:15 p.m. Giveaway #2
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1:30 p.m. Suzanna Wasserman Edwards
Vice President of Marketing, Crawford Square Real Estate Advisors

With more than a decade of experience in marketing and public relations, Suzanna currently serves as the VIce President of Marketing for Crawford Square Real Estate Advisors based out of Birmingham. Suzanna manages the branding, community engagement, events, digital and social media strategies, and public relations for the entire Crawford Square portfolio. 


A Montgomery native, Suzanna was an honoree for the 2019 MGM Impact Maker Award for the city of Montgomery and has been featured as a top young professional by RSVP Montgomery magazine and nominated for Leading Lady Award by The Girl Scouts of Southern Alabama. Outside of her work with Crawford Square, Suzanna applies her unique vision and creativity to the Board of Directors for the Junior League of Montgomery  and Cancer Wellness Foundation. She also serves as the Creative Director for Montgomery Aesthetics, a local medical spa in Montgomery.


Suzanna attended Huntingdon College in Montgomery, AL, where she graduated with a Bachelor of Arts in Fine Art and Business Administration with a concentration in Marketing. In her spare time, Suzanna enjoys live music, playing tennis, and traveling.

2:30 p.m. Send Off

Questions about the Workshop?

Contact Ashley Tiedt at