It’s time to tune up
and put your PR pedal
to the metal!
Join us for PRCA Montgomery’s 2017 Professional Development Workshop.
Tuesday, August 8 | 8 a.m. – 4 p.m.
Hyundai Motor Manufacturing Alabama, LLC
900 Hyundai Boulevard, Montgomery, AL 36105
REGISTRATION RATES
$79 PRCA Member - Early Registration (Through July 31)
$89 PRCA Member - Regular Registration (After July 31)
$99 Nonmember - Early Registration (Through July 31)
$109 Nonmember - Regular Registration (After July 31)
$30 Student
$79 Multiple-member rate - For organizations sending multiple employees who are PRCA members
$129 On-site Registration/Day Of Event
*Eventbrite fees added to registration rates listed above. Payment Processing: 3% for all credit card payments. Service Fee: 2.5% plus $0.99 per “ticket”/registration (service fee is charged for all registration payments, including credit cards)
2017 SPONSORS
Presenting Sponsor
WORKSHOP AGENDA
8:00 AM WORKSHOP CHECK-IN
Professional Head Shots compliments of Fouts Commercial Photography
& Breakfast-on-the-Go generously donated by Chick-fil-A in Eastdale
Mendie Nord
President-Elect | PRCA Montgomery
8:45 AM WELCOME
Robert Burns
Director, Human Resources & Administration Sub-Division | Hyundai Motor Manufacturing Alabama
Greetings from Our Host and Presenting Sponsor
Simone Byrd
Associate Professor | Public Relations | Alabama State University
9:00 AM THE NEXT MODEL: A FACILITATED CONVERSATION ABOUT THE FUTURE OF PR
Brigitta Brunner, PhD
Professor | School of Communication & Journalism | Auburn University
10:00 AM FAST BREAK
10:15 AM TIME FOR A TUNE UP!
Kimberly Wright
Webmaster | City of Montgomery
Apps & All That
Ashley Brandle-Jernigan, MBA
Owner/Brand Manager | JDB Hospitality, LLC
Social Media Tools & Tips
Tina McManama
Owner | MacZas, LLC
Websites for Dummies
11:45 AM FUEL UP | LUNCH
Generously donated by Newk’s Eatery
Michael Briddell
Director of Public Information and External Affairs | City of Montgomery
12:30 PM KEEPING YOUR TV INTERVIEW FROM GOING VIRAL FOR THE WRONG REASONS
(Interactive Session)
1:45 PM FAST BREAK
Phillip Rawls
Retired AP Reporter | Auburn University Lecturer
2:00 PM A REPORTER'S PERSPECTIVE DURING A CRISIS: HOW YOU CAN AVOID MAKING TENSE TIMES WORSE
Adam Muhlendorf
President | Longleaf Strategies
3:00 PM THE FINAL LAP: BRINGING IT ALL TOGETHER
#PRCAmgm #PRp2m
Use these hashtags when you post about the event, and you will be entered to win real cool stuff at the Workshop!
Questions about the Workshop?
Contact Mendie Nord at or 334-323-2503